DxN Masterclass

How often have you needed someone to tell you if you’re doing it right?

You’ve tried teaching yourself design before and started small practice projects but you always second guess your work. You’ve never had anyone to guide you through the process and give you tips when you get stuck or tell you when you’ve done something well. So even when you do make some progress, you question whether you’re getting it right.

You’ve learned the basic lessons that everyone advises. Hot and cold colors, mixing font families and types, everything. But there seems to be a massive leap from there to producing original and great looking designs. And all of the books and follow-along courses don’t seem to help.

You start following what you see on screen, but then the teacher seems to jump eight steps ahead without any explanation. Leaving you to waste two hours trying to figure out what happened.

It would great to attend a fancy design school, but that’d be expensive. Plus you’re working full time so it’s not an option. So you just give up, completely frustrated. You need some serious guidance to get you started and give you the confidence to grow as a designer.

A course that fits your life

You need to be surrounded by others that are going through the same lessons that you are, with an instructor to guide you. Someone that understands the position you are in. You need the setup to be flexible enough that when you’re busy with your other commitments you can ease off. Then when you have more time to focus on the course, you can.

What if you had a personal design teacher to advise and give personalized feedback on your work? That would allow you to progress much faster than on your own.

What if that teacher had worked in the field professionally for a number of years? They could teach you only the most relevant information and leave out the non-essential stuff. Showing you the shortcuts and tips that only those that had actually worked in the field would know.

And what if you could work together remotely? You could go still go to work and wouldn’t have to worry about getting yourself to class. You could focus on getting better at design, when you are able to focus on it.

Rapid learning. Focused improvement

The Design by Numbers Masterclass is different from courses on Udemy, Skillshare, and other online platforms. Dropout rates on those sites can be high as 80%. When things get tough, people leave.

That’s fine for them. But at Design by Numbers, I’d much rather have students who are willing to do the work to get better. It’s more rewarding for me as I watch you improve and gain confidence. So the Masterclass is limited to 30 people. This means I can give you individual feedback that will really help you improve. You can also build relationships with your fellow students and be part of a community of like minded people.

The Masterclass is not for everyone. The focus is on rapidly improving your design skills. But it is very respectful of your limited time. In fact, the curriculum was created with Tim Ferriss’ accelerated learning process in mind.

This is your curated and condensed design education. I’ll help you develop your web design skill by giving you regular and highly specific feedback about your work. Everything is done at your own pace. If you have a lot of free time and want to progress quickly, you can. Or if your time is limited to a couple hours a week, that’s fine too.

About your teacher

I’m Mason, and for over a decade I’ve been working as a professional web designer for a variety of clients. That includes Fortune 500 companies, like Coke, Nissan, Disney, Visa, and Gatorade. My work has also been featured in Adweek, New York Times, HBR, and Advertising Age.

I love working as a designer, but I’m all too aware of the lack of practical and real-world information out there for those that want to become designers without spending a huge amount of time and money attending a fancy design school. So I’m hell-bent on helping others that want to learn the methodology and tricks that only someone who’s worked in the industry would know. That’s why I’ve put together this program.

The Program

 

Interview and Prepatory Work

I start every new enrollment with a Skype call so I can get a sense of what your goals are. After that, you will go through several Photoshop exercises where I have you recreate the work of others. This is to help you practice your Photoshop skills and to repeat the steps it takes to make good work.

  • Lesson No.NameHours Required
  • 001Exercise 1 – Bellwether1 – 3 hours
  • 002Exercise 2 – Ping Golf1 – 3 hours
  • 003Exercise 3 – REI2 – 5 hours

Research

Design research is like going backpacking. The more you prepare up front, the fewer headaches you’ll encounter later on. I’ll show you how to do your research properly at the outset, to make the rest of your project run smoothly.

  • Lesson No.NameHours Required
  • 101Read Ch. 110 min
  • 109Exercise 11 – 3 hours
  • 119Exercise 21 – 3 hours
  • 125Exercise 32 – 5 hours

Concept

In graphic design, it’s often useful to work with a concept. This is an idea or style around which you build your website. They turn your website into a story that will connect with visitors and make your site content more accessible.

  • Lesson No.NameHours Required
  • 130Read Ch. 210 min
  • 139Exercise 11 – 3 hours
  • 149Exercise 21 – 3 hours
  • 155Exercise 32 – 5 hours

Brand

Branding is the way a company communicates with their audience. It creates a relationship between a business and their customers. As a developer doing design work, creating the brand messaging probably won’t fall on your shoulders, but understanding it will help you in your role.

  • Lesson No.NameHours Required
  • 169Read Ch. 310 min
  • 175Exercise 11 – 3 hours
  • 189Exercise 21 – 3 hours
  • 195Exercise 32 – 5 hours

Style

Design and style are not the same thing! This is a common, and easily made, mistake. However, the role of style on a website specifically applies to creating the mood of a site, in the same way that color does.

  • Lesson No.NameHours Required
  • 201Read Ch. 410 min
  • 210Exercise 11 – 3 hours
  • 219Exercise 21 – 3 hours
  • 225Exercise 32 – 5 hours

Composition

Composition is the placement of visual elements on a page. The key to successful composition is creating visual interest without overwhelming. I’ll show you how.

  • Lesson No.NameHours Required
  • 250Read Ch. 510 min
  • 229Exercise 11 – 3 hours
  • 239Exercise 21 – 3 hours
  • 245Exercise 32 – 5 hours

Alignment

When elements on a page are aligned it creates order. So your design communicates quickly and clearly with website visitors.

  • Lesson No.NameHours Required
  • 259Read Ch. 610 min
  • 265Exercise 11 – 3 hours
  • 270Exercise 21 – 3 hours
  • 285Exercise 32 – 5 hours

Typography

Good typography is one of the trickiest design aspects for beginners to get right. The perfect typeface for your project isn’t instantly recognizable like other elements of design may be. We discuss good and bad typography so you can begin to appreciate what works.

  • Lesson No.NameHours Required
  • 301Read Ch. 710 min
  • 310Exercise 11 – 3 hours
  • 315Exercise 21 – 3 hours
  • 319Exercise 32 – 5 hours

Hierarchy

It’s natural for websites to have some elements that are more important than others. Visitors eyes will naturally focus on larger elements before leading on to smaller ones. Establishing proper hierarchy is key for great design.

  • Lesson No.NameHours Required
  • 325Read Ch. 810 min
  • 329Exercise 11 – 3 hours
  • 335Exercise 21 – 3 hours
  • 346Exercise 32 – 5 hours

Color

When used correctly, color can make a website sing. Using too many colors is a common mistake for new designers. I’ll show you how to avoid that mistake, so you can approach color choices methodically.

  • Lesson No.NameHours Required
  • 359Read Ch. 910 min
  • 365Exercise 11 – 3 hours
  • 369Exercise 21 – 3 hours
  • 373Exercise 310 – 20 hours

Proximity

Proximity refers to the distance between elements. When two elements are close together, there is an implication that there is a relationship between them. I will explain the basis behind this concept and how it applies to your projects.

  • Lesson No.NameHours Required
  • 401Read Ch. 1010 min
  • 409Exercise 11 – 3 hours
  • 410Exercise 21 – 3 hours
  • 419Exercise 31 – 3 hours

Final Exercises

Time to put all of that knowledge into practice! This Masterclass is focussed on giving you practical teaching of lessons that can be applied in real world settings. The final exercises form the perfect bridge between the lessons you have learned so far, to confidently creating your own designs.

  • Lesson No.NameHours Required
  • 420Exercise 15-10 hours
  • 430Exercise 25-10 hours
  • 440Exercise 35-10 hours
  • 450Exercise 45-10 hours

What are you waiting for?

If you’ve been looking for a better way to learn web design, this is it. It’s a class environment, with students that are in the same position as you and a teacher that’s worked in the industry for over a decade who can share with you the techniques and tricks learned from creating projects for Fortune 500 companies.

It’s everything you need and nothing more. You will come out of this class with the confidence to create designs that look good and the knowledge and understanding of why they look good.

If you’re ready to jump start your design education, reserve your seat below. You’ll get your book and five videos immediately, and class will begin on March 1st.

Personalized mentoring, including book and instructional videos – $199 per month.

The next class begins May 1st, 2017! Buy now to reserve your seat.